Beater: A trade-in with over one hundred thousand miles
or unusually junky appearance.

Cap Cost: is the selling price of a lease vehicle.

Cap Cost Reduction: is the down payment (normally
the first months payment and a security deposit),
trade-in equity (if you had one), and the tax title
& licensing fees (if you decide to pay them outright).

Difference Price: New vehicle price - trade in value

Disclaimer: an advertising ploy that allows the dealer
to advertise partial truths.

EyeBall: The stand out appearance of a car.

Gap Insurance: Insurance coverage for a lease vehicle,
that covers the difference between the wholesale value
of the lease vehicle and the amount of lease contract
still owed.

Lowball: A price given to a shopper to confuse and
frustrate them in thier research. It will be so far under
the market, that no other dealer can match it.

Maroney Sticker: The factory sticker on the window.

Mileage Fees: is the cost of any mileage over the
lease mileage agreement.

Price Leader: A car that is advertised below
dealer cost, the loss is absorbed in the advertising
budget.

Residual Value: is the projected trade in value of the
vehicle at the end of the term with the amount of
mileage that the lease allows.

Service Charge: is the actual finance rate.

Term: is the length of the lease.

Turn: When a salesman introduces you to another
salesman or manager.